Your brand has 2 seconds to make an impact in the modern world. Does it? My brand strategies include turning a company’s primary colour into something the market instantly recognises and remembers across all touch-points, which is crucial for big brands. My approach is backed by neurological science and hyper-focused research on human behaviour within the marketing context. The ability to think at board level and deliver at pixel level is not a common combination - my work on this site is what that looks like.
High-impact, conceptual 3D animation and motorsport event coverage for wide and vertical social media content.
Creating a high-impact 30-second hype video for the team's rallying event
Here's the space, create a fast-to-deploy concept store.
Branded devices and packaging extends a brand's range of awareness touchpoints and reaches further into the home and office areas.
Create a buzz around Herotel at the KKNK and produce a high-impact, reusable, easily deployed activation kit.
A high energy 30 second sponsor thank you video featuring off road rallying action.
High-impact, conceptual 3D animation and motorsport event coverage for social media content.
Create a high-impact closing sound effect and jingle.
A fast, non-boring advert conveying an advanced CCTV solution.
Create a short video highlighting the benefits of whole body vibration linked to a new prototype exercise bike.
In 2024, we challenged ourselves to do the first series of pre and post event shows from a virtual studio for each of our rallying events.
Head of Creative for Herotel, leading the charge from 18 independent ISPs into One Herotel.
Create a brand logo, animated intro and event media for the Herotel Diski Tournament.
A short hard hitting advert to evoke emotions around violent crime statistics.
Produce and deliver a Christmas advert during lockdown, with a 1-man crew and actor.
A series of short 30 second videos for social media featuring Hella products used by the VoslooR rally team.
Convey a brand identity within a 15 second advert, entirely in CGI.
Create a short outro for all the team's video media released during the 2024 ARC rallying season.
Rapidly deploy the brand within multiple cities while assisting high-end fitness studios build awareness of the technology.
We sent two employees into the sky to take our company to new heights.
Setup and organise a fun client day with the sponsored rally team and create a buzz.
Extract media value from the partnership for positive brand awareness initiatives, driven by organic reach.
Create an in-house series of training videos featuring company experts.
A basic concept for a bright solar energy company including brand identity and CGI animation.
Create a video ad, during lockdown, at home, with a 1-man actor, producer and crew.
Produce a high-impact advert featuring our IGEN branded rally car speeding through a mall for the promotion of Fountains Mall Rally.
Create a sub 15 second advert demonstrating fast fibre Internet speeds, in 24 hours.
Create a series of short video ads promoting a specific product while maintaining a consistent style.
Create a quick advert wishing Happy Easter, with a real bunny.
High-impact vehicle branding and coverage of the team's local motorsport efforts for social media content and brand awareness.
Extract marketing value from IGEN's sponsorship of the 2020 BikeFest event in Jeffreys Bay.
Refresh the brand identity of a struggling Internet provider from bland white to vibrant bright blue.
Add visual effects to drone footage, simulating fireworks over a Herotel network tower mountain.
Create a fully CGI advert from inside an abstract version of a fibre optic cable lighting up.
Refresh a 20 year old ISP from white to bright, leaning hard into their primary green colour.
Produce a concept video piece showcasing a Herotel business customer while softly promoting the brand.
Light refresh and harder lean into their primary orange colour across all media and physical assets.
Not every idea needs a client brief. These are the test runs, the skill-sharpeners, and the ones made purely because the idea was too good to leave alone.
2022
Motion track footage to add a CGI character into a scene.
2020
Experiment with a reverse-lens technique for artistic visuals.
2020
Make a short ad featuring a game of pool with heightened sound effects.
2022
Create a mock show with no copyright to be interrupted by data issues.
2022
Experiment with a turntable for interesting moving visuals.
2023
Create a process for conceptualising and visually animating a storyboard for a subsequent higher quality production.
2020
Create an impromptu fun video while on holiday in minimum time.
2023
Create a quick animation of a building self-assembling.
2020
Create an illusion where it looks like a rally car is driving through your phone's screen.
These are some of them.
In a cluttered environment, hierarchy does the work before language gets a chance. Video brief coming soon...
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